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2010 release from the eccentric Scottish singer, songwriter and musician. After a two-year foray into book-writing and contemporary art, Momus returns to pop with his strongest release in over a decade. This time he's focused on what he calls "the catnip factor". Just what is it that makes US want to play a great song over and over again on YouTube? What is it about some simple chords and rhymes that really gets under our skin and penetrates deep into our memory and emotion? After avoiding pop, or asking it to do things books and art can do better, Momus suddenly found himself, in the spring of 2010, playing his favorite songs on YouTube, drawing inspiration for new songs from them, recording the songs and making videos for them during marathon "videosong" sessions, then uploading the results straight up to YouTube.